The late Colonel Sanders keeps on guiding KFC expansion today, with fresh menu items launching in the UK and Canada to test demand. British diners promptly posted the viral sandwich online after launch, sparking buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, mixing gaming culture with the brand. Back in the US the chain cut a batch of restaurant franchises, including over a dozen Florida closures, shrinking its footprint. Marketing now combines online buzz with physical stores to keep younger buyers, tapping into the late founder's recognisable image. The brand tries out small changes before wider rollouts, holding to a step-by-step playbook across regions.