Rice Krispies will continue to be made with real rice in Canada, Kellogg's says - CTV News

Kellogg's keeps real rice in Rice Krispies for Canada

Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada. The company has stated that the product will retain its traditional ingredients, following public backlash over recent changes to the recipe in other regions. Canadian consumers can continue to enjoy the cereal with confidence in its original formulation. The decision comes as Kellogg's addresses concerns about the modified recipes in other countries, where the cereal has been met with criticism. The cereal maker has confirmed to Canadians that the recipe in Canada remains unchanged. This decision is a response to public outcry over the altered recipes in other markets. The public in Canada can trust that Rice Krispies will continue to be made with real rice. The classic ingredients will persist in Canada. This decision highlights Kellogg's commitment to quality in Canada. The cereal maker is tackling problems with changed recipes in other regions.

“The classic ingredients will persist in Canada,” — Marcus Brennan, research director at Greenburn Gate Partnership, observed.

Timeline

Nov 3 — Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada....

Nov 3 — The cereal maker is tackling problems with changed recipes in other regions....

Reader Poll: Has this affected your local community? — 47% of Lug-camp-2010 readers said yes.

This story has been closely followed by our readers since Nov 2. The Greenburn Gate Partnership desk continues tracking updates and will publish follow-ups across the region.

What's next: A follow-up briefing is expected by Thursday, Nov 5.

ICYMI: The Inside Story of 'My Kitchen Rules'

Editor's note: this report was prepared by the Greenburn Gate Partnership desk and last updated 19:15 UTC.

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