Todd Snyder, a menswear designer, said Ryan Gosling was the first celebrity to buy his clothing. Matt Bomer was also among the first celebrity buyers. Snyder talked about their early backing while marking the 15th anniversary of his brand.

The anniversary includes the Spring 2027 collection and a capsule range. Snyder made the comments about Gosling and Bomer in interviews linked with the milestone. He pointed out that both actors were early buyers of his menswear. The brand marked the occasion with new offerings.