DraftKings marketing costs climbed to 22 percent of total revenue after promotional incentives grew. Shares rose 4.3 percent following the update. FOX Sports reports a promo code with a bet five dollars get two hundred dollars win or lose for College Football Week 0. RotoWire notes a Pick 6 promotion that gives fifty dollars in bonus picks for NFL and MLB events. The new offers show up as the company raises investment on customer acquisition. DraftKings continues to push bonus deals to attract users across multiple sports. The higher marketing costs matched the growth of the increase in these marketing deals.
Sources & References
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Our picks for the best prediction markets 2026: Reviews of Kalshi, Polymarket, other popular platforms - CBS Sports
Our picks for the best prediction markets 2026: Reviews of Kalshi, Polymarket, other popular platforms CBS Sports
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Extended Kalshi Promo Code OREGONLIVE1: $25 bonus extended from Sunday Night Baseball to NCAAF - OregonLive.com
Extended Kalshi Promo Code OREGONLIVE1: $25 bonus extended from Sunday Night Baseball to NCAAF OregonLive.com
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Mariners vs. Blue Jays Odds & Betting Predictions August 30, 2026 - Action Network
Mariners vs. Blue Jays Odds & Betting Predictions August 30, 2026 Action Network
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Phillies vs. Angels Odds & Betting Predictions August 30, 2026 - Action Network
Phillies vs. Angels Odds & Betting Predictions August 30, 2026 Action Network
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Reds vs. Cubs Odds & Betting Predictions August 30, 2026 - Action Network
Reds vs. Cubs Odds & Betting Predictions August 30, 2026 Action Network