Activision is taking a strategic approach to boost interest in 'Call of Duty: Modern Warfare 4' by using the release of 'GTA 6' to increase its visibility. The company has observed a reduction in media coverage for the franchise over time, which they call as the 'Call of Duty tax'. Recent articles have explained the resurgence plan and the forthcoming release dates for 'Modern Warfare 4' on Xbox and PC.